Lessons in Luxury Selling:Driving Profit by Repositioning Los Cabos as the Ultimate Adventure Destination

A Lesson in Selling Luxury:

As people’s interests and purpose for vacationing evolve and market saturation takes place, it’s integral to rethink any destination through a different lens and debunk any preconceived notions that you and your clients have about what it offers and who it’s for.  A strong advisor looks beyond what a client asks for and delves into what they really want and, more importantly, why they want it. The real luxury of having a travel advisor is to have someone who understands the “why” and is able to pair it with a locale that isn’t top of mind.

Embark Beyond’s strategy has seen success: the company’s CEO Jack Ezon says that its business to Los Cabos has grown 15 percent in only a month. “We are attracting a broad market of clients who were motivated to rediscover a place they felt they knew, or a client seeking an adventure elsewhere through the power of cross-selling.”

 So How Did They Do It?  

Here’s the dream itinerary to inspire the way you craft an experience for your adventure clients.

A Look at the EPIC Itinerary:

Day 1 — Resort: Chileno Bay Resort, Auberge Resorts Collection.

Morning: Private Pelican17 yacht sailing day to The Arch, Love Beach, sea lions, swimming, floating mats, snorkeling and an onboard Jacuzzi to relax. A day on the water should be a part of any Los Cabos itinerary! Just incredible!

 Credit: Daniel Shackleford, Shackleford Films

Evening: Top-notch hospitable send-off before our guided tour of historical San Jose del Cabo Town, its charming streets and amazing museums.
Dinner: Cocina del Mar Restaurant, Esperanza, Auberge Resorts Collection. What an incredible, not-to-be-missed restaurant and view. Spectacular!

 “I had no idea how we were going to fit the water, land activities and glamorous dinner all in one day, so I was pleasantly surprised at how well everything was coordinated and how easy it was.” — Geeta Rankoth

Day 2 — Resort: Solaz, a Luxury Collection Resort.

Morning: Wild Canyon land experiences. Hanging Bridge, UTV, ATV, bungee, zip-lining, horseback riding, camel riding, followed by ATV directly to Solaz, a Luxury Collection Resort where the resort’s team waited outside to welcome the Embark adventurers!

“Just when you think it can’t get any better, riding the ATVs directly to Solaz afterwards was like the cherry on the cake! When I heard we were riding directly to the hotel, I assumed maybe a side or back entrance. I was pleasantly surprised to drive directly to the entrance where we were greeted by the lovely team. Such an amazing and unexpected way to end the experience.” — Geeta Rankoth

Afternoon: Water adventure experiences launched right from the beach, horseback riding, jetskis, paddleboards, and kayaks.
Late Evening: Live music and dinner at Cielomar Restaurant, Viceroy Los Cabos followed by celebratory beach bonfire.

Day 3 – Resort: Viceroy Los Cabos.

Morning: Punta Lobos hiking with glorious views!
Afternoon: Lunch at Oystera Restaurant followed by guided tour of Todos Santos.
Then followed by a little relaxation at Viceroy Los Cabos after an amazing set of adventurous days!

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