Priceline enters agreement to offer full content from British Airways, Iberia

Priceline has reached an agreement with British Airways and Iberia to sell those carriers’ NDC-enabled product offerings.

The partnership, said Priceline, will enable flyers who use the OTA to gain access to the full range of fares and additional product offerings that are put forward by the two European carriers, including ancillary products such as seat selection and checked bags, as well as flexible booking options. British Airways and Iberia are sister airlines under the International Airlines Group umbrella.

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The partnership also extends across Priceline’s parent company, Booking Holdings, including the Asia-Pacific-focused OTA Agoda.

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